What sets outstanding organisations apart from the rest?
Delivers unifying clarity in strategy and objectives?
Releases passion, engagement, and motivation?
Channels and rewards innovation?
Powers true transformation?
Purpose
Connect and align with your purpose.
Realise your organisation's potential.
Find your why axis.
'Human beings have been sold short. We have a higher nature which includes the need for meaningful work, for responsibility, for creativeness, for being fair and just, for doing what is worthwhile and for preferring to do it well.'
Abraham Maslow
Clarity of purpose
The catalyst for exceptional results
A compelling, shared intent is the foundation for strategic clarity, purposeful objectives, and untangled performance measurement.
It makes work meaningful - generating the alignment, commitment, and energy your organisation needs to deliver its ambitions.
We help individuals and organisations perform to their true potential - doing it on purpose!
Alignment
Unlocking potential
We can achieve amazing things when we are united by a common goal, applying our diverse perspectives and talents to a challenge. When this happens, we are powered by intrinsic motivation - our instinctive desire to make a positive mark on the world.
We help unlock passion, creativity, and innovation through engagement and alignment.
Performance
Measurement fit for purpose
If targets, objectives, and incentives aren't well aligned, we can find ourselves pulling in lots of different directions. Performance measurement can be transformed through engagement and involvement in strategic purpose.
We help you measure the things that count, instead of counting the things that don't!
Doing it on purpose
An organisation's purpose might appear self-evident, but often it is not as clear as we would wish. We lead and manage complex structures with many priorities and demands, which often seem to compete for our attention and resources.
Staff, stakeholders, and customers can become disconnected from the organisation, its reason for existing, and its founding principles. Strategic goals can become distorted when they are translated into operational priorities, measures and targets.
Engagement, motivation, and performance are too often the casualties.
Are your people passionate, committed, advocates for your organisation?
Do they bring extraordinary energy, creativity, and innovation to your shared mission?
Is there a palpable sense of community in your workplace?
Are there high levels of trust and collaboration, and an appreciation of diverse strengths?
Is there alignment?
If so, you won't need Why Axis! But perhaps some of the following seem familiar:
'Our response to complaints too often seems to be more about complying with process timescales than addressing the customer's questions.'
'We've got a great strategic plan, but it doesn't seem to resonate with staff. They're very busy, but I question whether the tasks they are undertaking are the ones that will have the most impact .'
'We collect and catalogue hundreds of KPIs, but we only tend to measure the things we can easily count. This doesn't encourage our teams to genuinely care about our tenants.'
'We have assumed that service delivery problems were always about systems, processes, and enforcing procedures.
I am starting to question that now.'
'Some of my team really want to make a difference, and I do what I can to support them. But in practice, the drivers are all about avoiding risk and not about social impact.'
'On paper, our purpose is very clear. But if I got a board member, a director, a tenant, and a housing officer together in a room, I know they'd all have a completely different interpretation.'
'The industry has developed a mindset in which improvement always seems to entail a major IT project. Good systems are vital, but real change starts with engagement, curiosity and ownership'
'We tend to ask if front-line staff are completing their allocated tasks on time. But it's a skilled and challenging job, working with real people. To be honest, I think we've undervalued it.'
'When we don't use our talents to cultivate meaningful work, we struggle. We feel disconnected and weighted down by feelings of emptiness, frustration, resentment, shame, disappointment, fear, and even grief.'
Brené Brown
Finding out more
We are very curious people. People who never take the status quo as a given.
People who never stop asking why!
We always strive for better, and we enjoy helping others do the same.
If we've piqued your curiosity, why not find out more about how we can help your organisation perform to its true potential.
Why not get in touch?